France

France is one of the most rewarding countries to explore if you're interested in brand experiences. Alongside world-famous names in wine, fashion and luxury goods, the country is home to an extraordinary range of visitor attractions that open a window into its industries, products and craftsmanship.

The experiences found across France range from the vast champagne cellars beneath Reims and the immersive exhibits of Cité du Vin in Bordeaux to small family-run vineyards, mustard producers, cheesemakers, and the production facilities of Airbus, Renault Trucks and Peugeot. Elsewhere, visitors can discover centuries of craftsmanship at the Gobelins Manufactory, explore the worlds of Cognac, Calvados and Chartreuse, learn about the history of Michelin, or step inside the universe of luxury brands such as Van Cleef & Arpels, Dior and Louis Vuitton.

Taken together, they reveal a side of France that extends far beyond its traditional tourist attractions, telling the story of the country's creativity, innovation and enduring reputation for quality.