Canada

Canada is often associated with vast natural landscapes, multicultural cities and a spirit of innovation, but it is also home to a wide range of visitor centres and brand experiences that showcase its industrial, creative and craft traditions.

The experiences found across Canada range from award-winning wineries such as Peller Estates and craft distilleries including Spirit of York and Reid's Distillery to some of the country's most iconic institutions. Visitors can explore the history of Canada's national game at the Hockey Hall of Fame, discover the legacy of the Hudson's Bay Company, learn about brewing at Molson Coors, delve into the world of footwear and design at Toronto's Bata Shoe Museum, or celebrate sporting achievement at one of the country's Olympic museums.

Together, these attractions offer a different perspective on Canada, revealing the stories, industries and brands that have helped shape the country and its identity.