Italy

Italy is often associated with art, historic cities, food, fashion and beautiful landscapes, but it is also one of the most rewarding countries to explore if you're interested in brand experiences.

The experiences found across Italy range from world-famous food and drink producers to some of the country's most iconic manufacturers. Visitors can discover the stories behind Parmigiano Reggiano, traditional balsamic vinegar and olive oil, explore the heritage of renowned fashion houses, or step inside the factories and museums of automotive legends such as Ferrari, Lamborghini and Ducati.

Elsewhere, Italy's creativity and craftsmanship are reflected in attractions linked to coffee, design, luxury goods and family-owned businesses that have been refining their products for generations. Many of these experiences are housed in beautifully designed settings that reflect the country's long-standing reputation for style, innovation and attention to detail.

Together, they offer a different perspective on Italy, revealing the people, products and traditions that have helped shape one of the world's most admired manufacturing and creative economies.