Italy

Italy is often associated with art, historic cities, food, fashion and beautiful landscapes but it is also home to a wide range of visitor centres that showcase its industrial, creative and craft traditions.

From world-famous food and drink producers to automotive factories, including iconic sports car brands, fashion houses and cultural institutions, these experiences reveal the stories behind Italian brands, makers and industries. Many also feature carefully designed spaces that reflect the country’s strong sense of design and heritage.

This page brings together a selection of brand experiences across Italy, offering a closer look at the people, places and traditions behind them.