Wales

Wales is often associated with castles, mountains, rugby and a strong cultural identity, but it is also home to a fascinating range of brand experiences that reflect the country's industrial, creative and craft traditions.

The experiences found across Wales range from vineyards such as White Castle Vineyard and award-winning spirits producers like Penderyn Distillery to attractions linked to some of the country's most important industries. Visitors can explore the history of coin-making at The Royal Mint, discover the traditions of Welsh wool at Melin Tregwynt, learn about the communities shaped by coal mining, and see how Halen Môn transformed Anglesey seawater into one of the world's most celebrated sea salt brands.

Together, these experiences and more tell the story of a nation that has combined natural resources, craftsmanship and innovation to create products and industries recognised far beyond its borders.