The Visitor Centre today is ... World of Coca-Cola
- JULIE WHITE
- Aug 12
- 20 min read
Updated: Aug 15
From secret formulas to global flavours, the World of Coca-Cola takes you on a journey through bubbles, branding, and American Pop Culture.
Equal parts museum, brand temple and sensory playground, the World of Coca-Cola in Atlanta, Georgia draws visitors into the story of arguably the most iconic drink ever bottled. Coca-Cola is the most consumed soda in the world, served up a staggering 1.9 billion times in over 200 countries each day.
Behind the glossy displays and nostalgic jingles lies a surprisingly rich timeline, one that begins not with a red can, but with an invention in the UK, and a chance encounter with American founding father, Benjamin Franklin!
Long before the first Coca-Cola Classic bottle clinked out of a vending machine, British chemist Joseph Priestley (philosopher, theologian, and friend and intellectual contemporary of Benjamin Franklin) accidentally discovered how to infuse water with carbon dioxide. The result? A new kind of refreshment, a carbonated soft drink called "soda water," an innovation he demonstrated to Franklin, who encouraged its potential as a refreshing, medicinal drink. By the early 1800s, it had made its way to the United States.
Roll on nearly a hundred years and in the late 19th century, The Coca-Cola Company was founded, and quickly rose to dominate the global carbonated soft drinks market. From the original Coca-Cola Classic to Diet Coke, Coca-Cola Zero Sugar, and beyond, the brand built not just a beverage empire, but a cultural one.
Its success has never just been about taste. Coca-Cola’s genius lies in its ability to evoke feelings through design, storytelling, marketing and timeless branding.
So, what is it like to walk through the heart of one of the world’s most recognisable brands? We packed our bags and flew to America's Deep South to find out.
Where Coca-Cola Began: The Origins of an Iconic Brand
It’s funny to think that what started as a humble pharmacy concoction would fizz its way into the hearts of millions worldwide.
In 1886, just steps from where the World of Coca-Cola stands today, in Atlanta, Georgia, a local pharmacist named Dr John Stith Pemberton (1831 – 1888) served up something new.
His fizzy drink, created in a small lab at the Pemberton Chemical Company, was sold at Jacobs’ Pharmacy, and blended fresh at the soda fountain, priced at just five cents a glass.
Like many tonic-style drinks of the time, Coca-Cola was originally sold as a medicine, marketed as a cure for headaches, indigestion and low energy.
Its ingredients reflected the health trends of the era: coca leaves (which contained trace amounts of cocaine), and kola nuts, a natural source of caffeine. The combination created a mildly stimulating effect, and a flavour unlike anything else on the market.
Don’t worry, that original hint of cocaine is long gone.
Today, it’s all a secret blend of flavours that keeps people coming back for more, and Coca-Cola's unique taste is based on a closely guarded recipe, famously known as “Merchandise 7X,” now stored at the World of Coca-Cola.
In the early days of the carbonated soft drink industry, Coca-Cola wasn’t alone on the soda scene, sharing the market with other soon-to-be household names like 7UP, Dr Pepper, and Pepsi, each with its own unique twist and loyal following. Dr Pepper actually predates Coca-Cola by a few years, first appearing in 1885 in Waco, Texas, where I can recommend the Dr Pepper Museum as a great day out (guide coming soon).
In 1892, entrepreneur Asa Candler formally incorporated the Coca-Cola Company, securing the rights to the formula and launching a brand that would go on to dominate the beverage industry for more than a century.
By the early 20th century, Coca-Cola had become much more than just a popular refreshment, it was a symbol of American innovation and branding. The company introduced the now-iconic contour glass bottle in 1915, began large-scale bottling and distribution, and used advertising to shape its identity.
Today, the Coca-Cola Company owns more than 400 beverage brands, including the likes of Fanta, Sprite, Schweppes, Dasani, and Minute Maid, and sells its products in over 200 countries. Its success lies not only in its scale, but in its adaptability, constantly introducing new flavours, formats and zero-sugar options to meet changing consumer preferences.
According to Forbes, Coca-Cola is the 6th Most Valuable Brand in the World, valued at more than $64 billion. And while its reach is global, Atlanta continues to be the brand’s home, both in spirit and in location, with its corporate headquarters and visitor centre based in the city where it all began.
Visiting the World of Coca-Cola: What to Expect
The old World of Coca-Cola
The brand's original 45,000-square-foot brand home, World of Coca-Cola, opened in 1991 in downtown Atlanta, adjacent to the Underground Atlanta shopping and entertainment district, near the Five Points MARTA underground station.
With over a million pieces of Coca-Cola memorabilia and exhibits tracing the brand’s rise to fame, plus a tasting room offering samples of Coca-Cola drinks from around the world, the original World of Coca-Cola quickly became one of Atlanta’s most beloved attractions. It was welcoming around one million visitors a year in the 1990s, more than double what the brand had anticipated, and claimed the title of Atlanta’s most visited indoor attraction. Roughly 60% of visitors were tourists, with the rest coming from the Atlanta area, many of them repeat visitors or convention-goers.
In 2007, the original building closed its doors. Coca-Cola had decided to reimagine the experience. They wanted a more modern and interactive facility, a space that could better handle the crowds and reflect the evolution of the brand.
Whispers of an upgrade had been circulating since at least 2001, as Atlanta’s booming convention scene continued to grow. The long queues to enter had become a sticking point for visitors attending events at the nearby Georgia World Congress Center, one of the largest convention centres in the USA. Atlanta’s central location, expansive transport links, and deep ties to Coca-Cola made it the obvious home base for the new visitor centre and the brand’s global HQ, so a big move wasn't on the cards.
The new World of Coca-Cola
Construction of the new $97 million visitor experience started in 2005. With 60,000 sq. ft. of public space, the all new World of Coca-Cola is triple the size of the old facility and was integral to an ambitious plan to rejuvenate downtown Atlanta. The company had amassed over 20 acres of land and contributed portions of this to a National Centre for Civil and Human Rights (opened in 2014) and the Georgia Aquarium (opened 2005).
Designed by architecture firm Jerde, the new World of Coca-Cola experience opened in May 2007, and was predicted to draw in about 1.2 million visitors in its first year. It featured 3 theatres, a bottling line and a tasting room with 70 product dispensers. At night the building’s signature feature, a 27-foot-tall fibreglass replica of a Coca-Cola bottle, lights up a 90-foot ice block tower, made from tempered, laminated glass.
Architectural plans were well underway by the time exhibit designers Jack Rouse Associates (now part of RWS Global) came on board. I've visited their work at the Louisville Slugger Museum in Louisville (Kentucky), Jim Beam's American Still House (Kentucky) and the Jack Daniel's distillery tour (Tennessee) plus many more, so I know how good they are at delivering a brand story.
Although some of the areas seem similar to the original, apparently only 60 artefacts in the new museum were brought over from the old building, and more than 1,100 Coke-related items were exhibited for the first time.
Over the years, and especially recently, exhibits and galleries have been refreshed, to stop the experience from becoming stale. I'll tell you about some of the changes as we go.
Entrance
Queues were blissfully short when we arrived, just as the doors opened at 10 am on a hot July morning in Atlanta. With our tickets booked online, entry was seamless. A quick scan of the QR code on our phones, and we were in, ready to explore.
We were corralled into a foyer by a host in red sequins who gave it everything, delivering full showman energy. Think Disney greeter meets cruise ship entertainer, and you’re close. He set the tone early: bold, theatrical, and unapologetically fun. It's also worth pointing out that many of the hosts also speak numerous languages, which definitely helps international visitors feel at home.
Before moving on, we paused to take in a colourful display of commemorative giant bottles.
The Loft
As you step inside The Loft, you're surrounded by nearly 200 unique artefacts from over 135 years of Coca-Cola history.
This vibrant collection spans more than 30 countries, from France and Korea all the way to Zimbabwe, showcasing how Coca‑Cola has touched lives around the world.
You’ll find everything from an original 1896 syrup urn, the oldest artefact, plus some of the brand’s most memorable adverts and branded merchandise. It's a full nostalgia hit.
We're told that Coca-Cola was the first to invent the coupon and the six-pack, which are on show.
I would actually have preferred longer in this room, just to take it all in, as there were some very interesting artefacts on show. However, doors swung open and we all moved inside a theatre for the obligatory brand video.
Moments of Happiness
Take your seats in the Coca-Cola Theatre for the 6-minute introductory film, 'Moments of Happiness' which premiered in 2014 and is something we cannot obviously record, but a trailer is available on YouTube if you want to see some of it.
Though the film may be several years old, its impact remains powerful, even bringing tears to the eyes of many, including us. Whether it was sentimentality or simply the moment, a staff member confirmed it touches countless visitors in the same way. Created by BRC Imagination Arts, the film offers a joyful opening, celebrates diverse cultures and life’s milestones, and pulls deeply at the heartstrings. The Theatre screen then opens onto the striking Grand Foyer, and you're free to explore at your pleasure.
Grand Foyer
The rest of the tour is a self-guided experience on the whole centred round this two storey lobby. The quote on the wall was a brand fact I did not know, that the bottle was designed to be so iconic, that it could be recognised in the dark or when broken on the ground.
Milestones of Refreshment
The Milestones of Refreshment gallery transports you back in time, with a recreation of the pharmacy soda fountain and of founder J S Pemberton in his laboratory creating his celebrated concoction.
You get to see old stock certificates and information on the design of that iconic logo.
Pemberton’s bookkeeper and partner, Frank M. Robinson, chose the name for the drink, inspired by the two major ingredients in the beverage, coca and kola, liking the way two “C’s” looked side by side, and invented the now world-famous logo, with its special Spencerian script.
Visitors can attempt to recreate the Coca-Cola logo using touchscreen displays, which was a lot harder than you'd think.
Within two years of creating Coca-Cola, an ailing Pemberton sold his rights to the Coca-Cola formula to pharmacist and businessman, Asa G. Candler, and died shortly after. Candler was intent on marketing the product to the masses and moved the product into candy and grocery stores and put the logo onto everyday items such as trays, cups and clocks, in fact, anything he thought would make the brand more popular. There are plenty of examples in this gallery of the branded items.
Candler improved the manufacturing process and built Coca-Cola into one of the most prosperous U.S. businesses, selling the business in 1919 for $25 million, to a group of investors led by Atlantan businessman Ernest Woodruff. His son, Robert Winship Woodruff, guided the company as president and chairman for more than three decades until 1955.
History buffs could easily spend an hour in this gallery alone, looking at vintage delivery trucks, historic packaging and dispensers.
There's a Coke dispenser that went into space on the Discovery shuttle, plus many more vintage ones, with terrific typefaces for those, like me, that are into that sort of thing.
Coca-Cola and the Olympic Games have been inseparable since 1928, making theirs the longest-running sponsorship in Olympic history. From ice-cold drinks in the stands to limited-edition bottles and pins, Coca-Cola has been adding extra fizz to the Games for nearly a century and you can even check out some of the Olympic torches, especially ones from the Atlanta Games of 1996.
The Vault
In 2011 an exhibit called Vault of the Secret Formula opened. This is not some fakery on show, you do see the actual vault where the secret Coca-Cola formula is stored.
Before you get to the vault, the gallery entertains with plenty of fascinating historic information and interactive exhibits and you can even try your hand at mixing the formula for yourself using the virtual Taste Makers.
There's even a display on Myths and Legends surrounding the secret formula. Because of all the interaction, a queue formed, but it was managed well.
After all that game playing, it's time to enter...the Vault, or at least look at it. The Coca-Cola formula passed from Pemberton to Candler, then to Ernest Woodruff and a group of investors. It was not committed to paper until 1919, when it served as collateral for the loan Woodruff and his colleagues secured to purchase the company. The formula stayed locked in a vault at Guaranty Bank in New York until the loan was repaid in 1925, after which it was moved to the Trust Company Bank, now known as SunTrust.
And the actual vault, all lit up with red neon, looks like something straight out of a movie, complete with a palm scanner, a numerical keypad, and a massive steel door.
Inside the vault’s walls is another safe box, equipped with even more security features. Within that lies a metal case holding what the company calls “the most guarded trade secret in the world," the piece of paper containing, according to Coca-Cola, the original recipe.
Search for the Secret Formula in 3D
Next up for us was an eight-minute 3D film about the secret formula. I have to admit, I’m not great with 3D films, the glasses never seem to work for me, and sometimes the visuals make me a bit queasy.
No photos or recordings were allowed, and the film was an odd mix of over-the-top children’s TV-style acting and heavy-handed brand shots of Coca-Cola being delivered around the world. Watching a scene where Coke bottles floated down what looked like the Amazon River, you can’t help but question the ethics behind it. Did the indigenous people really need fizzy drinks? And what about the environmental and health impacts?
This felt like a missed chance for the brand to push its sustainability efforts. Instead of marketing fluff, it could have shown what they’re actually doing to go greener, reducing sugar, recycling bottles, and so on. That would have been far more interesting. There are plenty of reviews online that agreed and there's no mention of it on the website for the attraction now, so hopefully this is another area that has had a refresh.
Bottle works
What you cannot miss is the ribbon of coca-cola bottles that often appears above your head, rattling past you, filling the air with clinking glass sounds and the whirr of machinery. This is part of Bottle works, a scaled-down, working production line exhibit that also includes displays on how Coca-Cola is bottled throughout the world. I discovered, during my research, that this mini bottling plant used to produce commemorative 8-ounce bottles of Coca-Cola Classic. A robotic delivery system sent the bottles to the "Taste It!" exhibit, where guests would retrieve them as they exited the museum. During an average visit to the World of Coca-Cola, Bottle Works would fill 2,400 bottles. That would have been a fun added extra and a great souvenir. Pity this isn't still offered.
Scent Discovery - Put your nose to the test
Scent Discovery opened in September 2020 and is an immersive area for guests to explore the connection between smell, taste and memory. It has recently been reimagined, thankfully, as this area was a major letdown when we visited.
We arrived with high expectations, as we've enjoyed scent and flavour interactive exhibits all over the world, mainly at the visitor experiences of drinks and perfume brands. However, most of the scent dispensers had little to no smell, or were broken, and the host in the room looked completely bored and didn't interact with anyone.
I was excited to learn that in December 2023, the redesigned Scent Discovery opened, so we only just missed it.
You start in the Scentscapes room, where you are encouraged, through a game designed by Scholar, to identify each aroma correctly as you travel through the seasons. There's a lot of watching screens and furiously pressing buttons, and, as you do, glowing landscapes bloom to life, drawing playful connections between memory, place, and flavour.
Then you move into the Scent Library, where you explore the 5 scent categories: citrus, fruity, floral, woody, and spicy. You smell, then rotate the displays, to learn about the aroma profiles of Coca-Cola drinks from around the world.
Beverage Lab
The new Beverage Lab area was designed by Studio Cassells and Solomon Group, and opened in December 2023. Hailed as 'the most immersive exhibit yet', it's designed to highlight the imagination and invention that goes into each drink in the brand's portfolio.
It's a sleek, hands-on experience designed to encourage interaction and curiosity.
The lab features cutting-edge AV displays, glass vessels, and, for those, like me, who appreciate a good bit of visitor centre joinery, a standout wooden slat wall made from over four miles of timber.
Guests can even taste something too, as they try their hand at "carbonating" their own soda, with the interactive Carbonation Station, where bubbles respond to gesture-controlled movement. Sounds fun!
You can even sample iconic drinks, along with discontinued versions, including the famously divisive New Coke, launched in 1985 to public outcry, and Tab, the pink pioneer that holds the title as Coca-Cola’s first diet beverage. There are also a few mysterious offerings, still in development, giving a rare glimpse into the company’s future flavour thinking. That’s product development front and centre. Who needs a taste panel when you’ve got curious visitors on tap? This new lab exhibition also signals a clear shift towards a more refined, luxurious aesthetic within the World of Coca-Cola. It’s quite the repositioning.
“World of Coca-Cola’s Scent Discovery offers guests the opportunity to experience the attraction – and the world – in an entirely new way, to create new scent-based memories, while infusing fresh insight into existing memories and emotions.” (Michelle Moorehead, Vice President, Global Licensing, Retail and Attractions for The Coca-Cola Company.)
Icons
This new area wasn't in operation when I visited either, but looks like a combination of the old Pop Culture gallery, with an added Polar Bear meet and greet opportunity. Now I'm a sucker for a selfie with a brand character, being a big kid after all, so I would have queued up for this for sure.
Coca-Cola’s polar bear first appeared in a 1922 French ad but became a global icon in 1993 with the Northern Lights commercial, where animated bears sipped Coke under the aurora. Warm, playful, and instantly recognisable, the bear embodies the brand’s themes of joy and togetherness, making it a winter marketing staple and a star attraction at the World of Coca-Cola.
The previous Pop Culture gallery was extremely busy when we visited and we missed out on many of the interactive exhibits, as they were being monopolised by younger visitors. They were less interested in the nostalgia hit and more concerned with getting in their gaming fix.
A standout moment though was the section devoted to the 1931 artwork that defined Coca-Cola’s Christmas campaigns. Created by Swedish artist Haddon Sundblom, it shows Santa in red and white, mirroring the brand’s colours.
While many believe Coca-Cola invented this look, the truth is Sundblom drew on historic depictions of St Nicholas from around the world. His warm, jovial Santa graced the company’s holiday ads for three decades, embedding itself in festive tradition.
I even have a Santa Bauble that graces my tree featuring one of Sundblom's designs.
Luckily these artworks remain on show in the reimagined Icons gallery, designed by Entro, alongside the original museum entrance sign, iconic Contour bottle, and famous taglines used throughout the years.
I'll have to pay a return visit to check this out.
Taste It
Certainly the busiest part of the visitor centre, Taste It is where you get to sample the brand's products from all over the world, as bottles of Coke rattle above your head in a nod to the bottling line.
What to choose? Each station is different and arranged by continent. Fanta Melon Frosty from Thailand? Perhaps Vegibeta from Japan? Or Krest Ginger Ale from Mozambique? It's all self-service, so you can take as much, or as little, as you like.
We certainly found flavours that were unexpected and some that we wish we could get back home. Some were much less sweet and it shows how people in different parts of the world have a different palate. A QR code on the stations gives you a link to more information.
The cups are fully recyclable and made with PlantBottle Technology™. Enjoy the taste, skip the waste was signposted on each station. It was a hit!
The store
Want anything, literally anything, branded with Coca-Cola? This is the place for you.
Coke golf balls, Coke oven mitts, Coke handbags, coke dog treats, coke hair clips, you can get absolutely everything.
Outside - grab that selfie
The bottle cap selfie station is fun and was very popular.
Coca-Cola Stories - brand new
And since updating our guide a few months ago, World of Coca-Cola have added the Stories gallery, which takes some of the content from the original Milestones of Refreshment gallery and puts a whole new spin on it.
A blend of street scenes and playful interaction, this area looks great. The 1939 delivery truck I enjoyed sits beside interactive mirrors, magic billboards, and soda fountain servers, all designed to deepen understanding of the brand’s history. Well done.
Other Coca-Cola brand locations
In true Vegas fashion, Coca-Cola went big, opening a flashy, four-storey visitor experience on the Strip in the late '90s, complete with a 110-foot-tall Coke-bottle elevator that quickly became a photo-op magnet. Despite the spectacle, the Las Vegas attraction closed just two years later in 2000, with the company choosing to retain only the retail space as the flagship Coca-Cola Las Vegas store, adding another location, Coca-Cola Disney Springs in Orlando, in 2016. Both are smaller in scale than the Atlanta brand home, but still offer global tastings and brand storytelling.
In conclusion
The perception of big brands varies widely, shaped by product quality, marketing, reputation, and their impact on society. Mega-brands like Coca-Cola wield enormous influence on both the economy and culture. Their vast customer base and market presence allow them to invest heavily in marketing campaigns and visitor experiences that few can match.
So how well does this global icon communicate its story to visitors at its brand home in Atlanta?
Spending a few hours at the World of Coca-Cola was an enjoyable experience. Not every message landed perfectly on our visit, and there were missed opportunities for deeper engagement and advocacy. Many of these, however, appear to have been addressed, suggesting the experience has grown even stronger.
The brand’s vast archive offers much to explore, with little repetition across the galleries. This treasure trove drives new visitor experiences, while also providing a rich resource for those who cherish heritage and nostalgia. Nostalgia has always been part of the human experience, but the digital age has transformed the ways we share and relive it. Today, this modern wave of remembrance is reshaping how we connect with our past, and museums and visitor centres are leaning into it more than ever to deepen that connection.
There were a few mis-steps. Coca-Cola’s environmental message was noticeably underplayed. Today’s visitors expect brands to confront sustainability head on. While the visitor centre is clearly a marketing platform, it is also an opportunity to showcase positive eco-initiatives. Coca-Cola has plenty to share, from their commitment to sustainable development to the building’s design, which exceeds energy efficiency standards by 30 percent and uses 40 percent less water than typical structures. It even holds a LEED Gold rating from the U.S. Green Building Council. Yet none of this was highlighted. This was a missed chance to inspire visitors to think differently. Perhaps newer galleries have since addressed this gap.
We also felt the absence of a café inside or directly connected to the building was a negative as it did not encourage longer visits and increase sales opportunities. The Bottle Cap Café, which opened in September 2021, sits across the plaza. Staff did not suggest it as an option, and after walking the exhibits, we craved a spot to rest and recharge. Seating inside the galleries is limited, and families with young children would surely appreciate a welcoming place to snack, sip juice, or enjoy branded activities like colouring or tablet games. Imagine an on-site café designed like a classic soda fountain pharmacy, offering exclusive bottles or take-home glasses. It would add charm and extend the experience.
As a truly global brand, Coca-Cola could also do more to celebrate the diversity of flavours and brands in its Taste It gallery. Including these in the shop or café, or hosting themed events celebrating the cultures behind the drinks, would add richness and cultural depth.
One surprising omission was the lack of emphasis on Coca-Cola’s links to Christmas and Santa Claus. The iconic Christmas truck adverts and original artwork remain highly recognisable worldwide. Offering guests a way to connect with Santa, even virtually, would bring magic to the visit. A video call from the North Pole workshop, reminding children that even Santa enjoys a Coke break, would be truly unforgettable.
The new galleries seem to be moving the visitor centre in an exciting new direction; sleeker, more immersive, and more engaging than ever before.
In the end, I left having learned a great deal and with a renewed appreciation for a brand whose products are often taken for granted. From now on, I will never look at a Coca-Cola bottle the same way again.
How long was the visit?
We were there for 2 and a half hours. The brand website recommends 2 hours, so we spent a little longer and this did not include time in the café.
How much are tickets?
Check out the website for up to date prices.
We paid full price and this was not part of any advertising.
Adults: $23-$26
Child 3-12: $19-$22
Under 3s: Free
Check out their birthday, City pass and military discount options, to see if you can save there. You can sometimes find discount coupons that include admission to both the World of Coca-Cola and the Georgia Aquarium.
Tour options
There is a new, optional hour-long guided tour, where an ambassador takes you through the most popular areas, and offers a skip-the-line photo opportunity with the World of Coca-Cola Polar Bear, plus some more unique photo ops.
We decided to do the regular self-guided tour and explore the areas at our leisure, without being hampered by a time limit.
Opening times
It's always worth checking with the venue for their current opening times, as they can vary. We visited in the summer when they were open from 10 am until 7 pm.
Anything else worth mentioning
Access for wheelchairs was pretty good all round. No braille obvious on displays. Check with the venue for any accessibility needs.
On site parking that fills up fast is mentioned in many online reviews.
Address: 121 Baker St. NW, Atlanta, GA 30313
Website: World of Coca Cola
Where we stayed:
World of Coca-Cola partners with several hotels in the downtown Atlanta area. You can find out which hotels via their website. We stayed in the Hyatt Regency Atlanta, mainly as it was 7 minutes from the World of Coca-Cola and had valet parking for our hire car.
We had found that Atlanta was pretty much fully booked when we booked a few weeks before our trip. Must have been those darned convention goers. The hotel is enormous and had some great architecture and a quiet room on a high floor as we requested, as we had just gotten off a long-haul flight from Amsterdam. Our friendly waitress gave us a free drink at the bar during our dinner, as we were so jet-lagged. The Southern hospitality rumours appeared to be true.
The manager of the restaurant at breakfast the next morning, asked us about their new buffet offer. We gave our positive feedback and she proceeded to make us feel even more welcome, by not charging us for our meal. We told her she didn't have to, but she insisted. Southern hospitality is amazing.
The hotel certainly has a lot of facilities, but one tip is not to bring an electric car, as they don't have many spaces for them. When we were picking up our hire car the next morning from their underground lot, there were a few disgruntled guests who had electric cars that couldn't get charged as the spaces were already full.
Getting here:
We were on a 3-week road trip travelling from Atlanta to Detroit, with lots of stops planned along the route. We travelled from Scotland with Delta via Amsterdam to Atlanta and picked up a hire car and parked at the hotel and walked to the World of Coca-Cola. It was a breeze. The Delta cabin crew were great and we paid extra for Premium Economy for a bit of extra legroom, which was well worth it.
What else is there to see close by:
On the same campus as the World of Coca-Cola is the Georgia Aquarium. A very popular attraction in Atlanta it is one of the largest aquariums in the world. Some of the most popular exhibits include the Ocean Voyager exhibit, which features a massive acrylic tunnel that allows visitors to walk through a 6.3-million-gallon tank filled with whale sharks and other sea creatures.
The Martin Luther King, Jr. Center for Nonviolent and Social Change, or The King Center, was established in 1968 by Coretta Scott King and is the official memorial dedicated to the advancement of the legacy of Dr. Martin Luther King Jr, who was from Atlanta.
Feeling in need of more inspiration? Why not head to The National Center for Civil and Human Rights, a museum that connects the U.S. Civil Rights Movement to current human rights challenges.
Opened in April 2023 is the LEGO Discovery Center Atlanta at Phipps Plaza, following a $5 million renovation project, adding a host of new areas including DUPLO Park (with the oversized bricks for younger builders), a spaceship-building station, and a racing VR experience.
There are also art galleries, food markets and sports stadiums if you're not stuck in one of the many conferences held in the city.
Further reading
Food and beverage fans, if you liked this article then check out our guide to Pez, Starbucks Reserve Roastery in Chicago, and Lavazza. More food and beverage related visitor guides coming soon.
Photographs: ©Julie White unless noted otherwise
Disclaimer - The views and opinions expressed are solely my own. I paid for the tours in full and any comments reflect my personal experiences on that day. Please visit and garner your own thoughts and feel free to research the brand and the visitor centre in question.
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