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YOUR GUIDE TO EACH BRAND VISITOR EXPERIENCE
Destinations
Looking for brand experiences in a particular country, or interested in a specific type of attraction?
This section brings together all of the destinations and categories featured on The Visitor Centre Today.
If you know where you're going, browse by country. If you're interested in a particular industry, browse by category.
From factory tours and distilleries to flagship stores, museums and theme parks, use the links below to inspire your next trip, reveal hidden histories and discover places you might otherwise never have found.
All published posts
The Visitor Centre today is ... FIFA Museum
The FIFA Museum in Zurich has an ambitious brief: to tell the story of a sport that unites more than four billion people. We went along to see how close it gets.
JULIE WHITE
Jun 11
The Visitor Centre today is ... George Eastman Museum
If the Kodak Visitor Centre tells the story of the brand, the George Eastman Museum tells the story of the man. And it is a fascinating story indeed.
JULIE WHITE
Jun 8
The Visitor Centre today is ... Silverstone Museum
From wartime airfield to the birthplace of the Formula One World Championship, Silverstone Museum is a truly iconic motorsport destination.
JULIE WHITE
May 13
The Visitor Centre today is ... World of Wedgwood
Covering centuries of craft, design and perseverance. The World of Wedgwood is part museum, part working factory, part creative studio, and one of Britain's most compelling brand experiences.
JULIE WHITE
May 1
The Visitor Centre today is ... Lavazza Museum
Discover the Lavazza Museum in Turin, where Italy's famous family coffee brand tells its story through one of Europe's most immersive brand museums.
JULIE WHITE
Apr 24
The Visitor Centre today is ... Sapporo Olympic Museum
We visit the Sapporo Olympic Museum, home of the Winter Games of 1974, where history and legacy sit side by side, and where everyone is "YOKOSO" ("Welcome!" in English).
JULIE WHITE
Feb 12
The Visitor Centre today is ... Kodak Visitor Centre
Exploring the Kodak Visitor Centre: A Journey Through Photographic History, where every picture tells a story.
JULIE WHITE
Dec 27, 2025
The Visitor Centre today is ... Galleria Campari and Camparino bar
Two locations in Milan connected by one iconic, bitter red spirit. Visiting the Galleria Campari and the brand's historic Camparino bar, is a journey through Italian design, aperitivo culture, cocktail heritage and Red Passion.
JULIE WHITE
Aug 11, 2025
The Visitor Centre today is ... Haynes Motor Museum
Get revved up for a visit to truly one of the best car museums in the world, the fabulous Haynes Motor Museum.
JULIE WHITE
Jun 30, 2025
The Visitor Centre today is ... Indianapolis Motor Speedway Museum
Start your engines, as the museum at the home of the iconic Indy 500 has had a major revamp and is better than ever.
JULIE WHITE
Jun 24, 2025
The Visitor Centre today is ... Japan Olympic Museum, Tokyo
Celebrating Tokyo's rich Olympic legacy in Japan's fascinating Olympic Museum, promoting peace, resilience, friendship and Olympic values.
JULIE WHITE
Jun 23, 2025
The Visitor Centre today is ... London Transport Museum
Red buses, black cabs, the tube and even bike share: The London Transport Museum delivers the history of London's iconic transport network.
JULIE WHITE
May 30, 2025
The Visitor Centre today is ... World of Coca-Cola
From Secret Formulas to Global Flavours: What It’s Like to Spend a Day at the World of Coca-Cola in Atlanta.
JULIE WHITE
May 8, 2025
The Visitor Centre today is ... John Lewis Heritage Centre
Working in Partnership – We learn more about John Lewis's revolutionary business model at this British retail giant's heritage centre.
JULIE WHITE
Apr 11, 2025
The Visitor Centre today is ... MAUTO (National Automobile Museum), Turin
Truly one of the best automotive museums, MAUTO is a must-see museum for any car enthusiast.
JULIE WHITE
Jan 9, 2024
The Visitor Centre today is ... Royal Mint Experience
Discover how Britain's coins are made at the Royal Mint Experience in South Wales, home to the UK's oldest company.
JULIE WHITE
Jun 19, 2023
The Visitor Centre today is ... Magasin du Nord Museum
Once a hotel and home to Hans Christian Anderson, this store became Denmark's answer to Harrods and Bloomingdales.
JULIE WHITE
May 15, 2023
The Visitor Centre today is ... Louisville Slugger Museum
Batter up! Step up to the plate and visit this iconic sports brand's museum and factory tour, that hits it out of the park for visitors.
JULIE WHITE
Apr 13, 2023
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