Japan

Japan is often associated with tradition, technology, craftsmanship and distinctive culture, but it is also one of the most rewarding countries in the world to explore if you're interested in brand experiences.

The range is staggering. One day you can be immersed in the world of Studio Ghibli, learning how some of Japan's most beloved animated films were created. The next, you might be exploring the Cup Noodles Museum, touring a Toyota production facility, discovering the history of Seiko, or learning how TOTO became one of the world's most recognisable bathroom brands.

Food and drink are equally well represented. From breweries such as Asahi and whisky distilleries including Yamazaki, to sake producers, gin makers, tea plantations, coffee companies and the story behind Kewpie mayonnaise, Japan offers countless opportunities to discover the people, products and processes behind everyday brands.

Elsewhere, visitors can explore everything from ceramic companies and jeans museums to shipbuilding, manufacturing and cutting-edge technology. Together, these experiences reveal a country that has mastered the art of combining innovation with tradition, often in ways that are uniquely Japanese.