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YOUR GUIDE TO VISITING

Sport brands

Olympic rings near ski jump at Sapporo, Japan. Overcast sky, autumn trees in background, "OKURA" written on ski slope.

Olympic rings near ski jump at Sapporo, Japan. Overcast sky, autumn trees in background, "OKURA" written on ski slope.

The Visitor Centre today is ... Sapporo Olympic Museum

We visit the Sapporo Olympic Museum, home of the Winter Games of 1974, where history and legacy sit side by side, and where everyone is "YOKOSO" ("Welcome!" in English).

JULIE WHITE

Feb 12

Historic red-brick building of the Jockey Club in Newmarket, with gabled roof, set against a clear blue sky. Manicured lawns and gravel path in foreground.

Historic red-brick building of the Jockey Club in Newmarket, with gabled roof, set against a clear blue sky. Manicured lawns and gravel path in foreground.

The Visitor Centre today is ... Jockey Club Rooms

Not your average check-in. The Jockey Club Rooms, usually reserved for racing’s inner circle, is open for stays and events, giving guests the inside track on heritage, horsepower, and top-class service.

JULIE WHITE

Jan 14

The Visitor Centre today is ... Silverstone Museum

From wartime airfield to the birthplace of the Formula One World Championship, Silverstone Museum is a truly iconic motorsport destination.

JULIE WHITE

Jul 3, 2025

Indianapolis Motor Speedway building with flags, under a blue sky with clouds. Sign reads "Racing Capital of the World." Calm atmosphere.

Indianapolis Motor Speedway building with flags, under a blue sky with clouds. Sign reads "Racing Capital of the World." Calm atmosphere.

The Visitor Centre today is ... Indianapolis Motor Speedway Museum

Start your engines, as the museum at the home of the iconic Indy 500 has had a major revamp and is better than ever.

JULIE WHITE

Jun 24, 2025

The Visitor Centre today is ... Japan Olympic Museum, Tokyo

The Visitor Centre today is ... Japan Olympic Museum, Tokyo

The Visitor Centre today is ... Japan Olympic Museum, Tokyo

Celebrating Tokyo's rich Olympic legacy in Japan's fascinating Olympic Museum, promoting peace, resilience, friendship and Olympic values.

JULIE WHITE

Jun 23, 2025

The Louisville Slugger Museum and factory tour building, which is a brick building with giant baseball bat, American flag, and pedestrians outside. Blue sky with clouds, cars parked along the street. The entrance to the visitor centre is behind the bat sculpture to the front

The Louisville Slugger Museum and factory tour building, which is a brick building with giant baseball bat, American flag, and pedestrians outside. Blue sky with clouds, cars parked along the street. The entrance to the visitor centre is behind the bat sculpture to the front

The Visitor Centre today is ... Louisville Slugger Museum

Batter up! Step up to the plate and visit this iconic sports brand's museum and factory tour, that hits it out of the park for visitors.

JULIE WHITE

Apr 13, 2023

Visited but yet to post...

FIFA Museum - Zurich, Switzerland

International Tennis Hall of Fame - Newport, RI, USA

Juventus Museum and Tour - Turin, Italy

The National Stud - Newmarket, England

The National Horseracing Museum - Newmarket, England

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