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YOUR GUIDE TO EACH BRAND VISITOR EXPERIENCE
Destinations
Looking for brand experiences in a particular country, or interested in a specific type of attraction?
This section brings together all of the destinations and categories featured on The Visitor Centre Today.
If you know where you're going, browse by country. If you're interested in a particular industry, browse by category.
From factory tours and distilleries to flagship stores, museums and theme parks, use the links below to inspire your next trip, reveal hidden histories and discover places you might otherwise never have found.
All published posts
The Visitor Centre today is ... Silverstone Museum
From wartime airfield to the birthplace of the Formula One World Championship, Silverstone Museum is a truly iconic motorsport destination.
JULIE WHITE
May 13
The Visitor Centre today is ... Buffalo Trace London
America's most awarded whiskey, Buffalo Trace has landed in Covent Garden. The question is whether a London outpost can do justice to the warmth of the Kentucky original.
JULIE WHITE
May 6
The Visitor Centre today is ... World of Wedgwood
Covering centuries of craft, design and perseverance. The World of Wedgwood is part museum, part working factory, part creative studio, and one of Britain's most compelling brand experiences.
JULIE WHITE
May 1
The Visitor Centre today is ... Lavazza Museum
From humble beginnings, to global coffee brand, Lavazza's immersive museum tells a story of initiative, inventiveness, and Italian passion.
JULIE WHITE
Apr 24
The Visitor Centre today is ... Wensleydale Creamery
A guide to The Wensleydale Creamery Visitor Experience, a cheese lover's paradise, where curds, craft and community come together in the heart of the Yorkshire Dales.
JULIE WHITE
Jan 20
The Visitor Centre today is ... Jockey Club Rooms
Not your average check-in. The Jockey Club Rooms, usually reserved for racing’s inner circle, is open for stays and events, giving guests the inside track on heritage, horsepower, and top-class service.
JULIE WHITE
Jan 14
The Visitor Centre today is ... Strathisla Distillery, The Home of Chivas
A guide to Strathisla Distillery, the oldest continuously operating distillery in the Highlands of Scotland, producing the single malt that is the beating heart of Chivas Regal.
JULIE WHITE
Sep 22, 2025
The Visitor Centre today is ... Teeling Whiskey, Dublin
We explore the historic Liberties district in Dublin, to visit Teeling Distillery, where whiskey tradition and future, is in the DNA.
JULIE WHITE
Sep 3, 2025
The Visitor Centre today is ... RHS Garden Bridgewater
A neglected grand estate, transformed into an urban oasis, where historic landscapes meet bold design, with community and sustainability at its core. RHS Garden Bridgewater is a North-West treasure.
JULIE WHITE
Aug 20, 2025
The Visitor Centre today is ... Galleria Campari and Camparino bar
Two locations in Milan connected by one iconic, bitter red spirit. Visiting the Galleria Campari and the brand's historic Camparino bar, is a journey through Italian design, aperitivo culture, cocktail heritage and Red Passion.
JULIE WHITE
Aug 11, 2025
The Visitor Centre today is ... Black Sheep Brewery
Back from the brink and still breaking the rules – Yorkshire's Black Sheep Brewery lives on with bold tours, brews, and bites.
JULIE WHITE
Jul 3, 2025
The Visitor Centre today is ... Haynes Motor Museum
Get revved up for a visit to truly one of the best car museums in the world, the fabulous Haynes Motor Museum.
JULIE WHITE
Jun 30, 2025
The Visitor Centre today is ... Empirical Spirits
We visited the rule breaking, punk, flavour alchemists, Empirical Spirits, before they moved from their Danish home to their new Brooklyn site.
JULIE WHITE
Jun 30, 2025
The Visitor Centre today is ... Johnnie Walker Princes St.
This is the best whisky experience in the world, they tell you. Will Johnnie Walker's Edinburgh home live up to the hype?
JULIE WHITE
Jun 20, 2025
The Visitor Centre today is ... London Transport Museum
Red buses, black cabs, the tube and even bike share: The London Transport Museum delivers the history of London's iconic transport network.
JULIE WHITE
May 30, 2025
The Visitor Centre today is ... John Lewis Heritage Centre
Working in Partnership – We learn more about John Lewis's revolutionary business model at this British retail giant's heritage centre.
JULIE WHITE
Apr 11, 2025
Osramhuset (The Osram Building), Copenhagen
A historic architectural gem in Copenhagen, once used by the famous light bulb manufacturer.
JULIE WHITE
Apr 1, 2025
The Visitor Centre today is ... Morgan Motor Company
One foot in history and one in the future, we visit the legendary Morgan Motor Company factory, hand building cars since 1910.
JULIE WHITE
Mar 12, 2025
The Visitor Centre today is ... ITV's Emmerdale Village Tour
Britain’s beloved rural soap has delivered twists, tragedies, and village drama for over 50 years, and the Emmerdale Village Tour lets you step onto the real-life set where it all unfolds.
JULIE WHITE
Jun 29, 2024
The Visitor Centre today is ... White Castle Vineyard, Wales
A small, but mighty Welsh vineyard, a visit to White Castle delivers award winning wine in the heart of stunning Monmouthshire.
JULIE WHITE
Jun 11, 2024
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